USAID’s Avansa Agrikultura Project
COMMUNICATIONS AND PUBLIC RELATIONS ASSISTANT
USAID’s Avansa Agrikultura Project is a horticulture value chain activity aimed at addressing the key challenges of rural poverty, natural resource degradation, food insecurity, and under-nutrition. The value chain approach will be applied in achieving increased productivity along key horticulture value chains that include vegetables, fruits and legumes. Through the promotion of sustainable production practices, increased functionality of farmer groups and associations, improved market linkages, and increased availability and access to quality agricultural inputs and services, including access to finance, the project will aim to stimulate and support increased economic activity and growth in targeted rural communities and districts. Sustainability of these interventions will be supported by work to maintain sound policies and an enabling environment relevant to the sector, as well as efforts to increase resilience to climate change and improve natural resource management as it relates to farm systems.
SCOPE OF WORK
The Communications and Public Relations Assistant will assist in leading strategic communication efforts and outreach campaigns across all project components under the direction of the Chief of Party and Communications Specialist. The Communications and Public Relations Assistant will assist with developing and implementing communication and public relation efforts to reach communities and catalyze behavior change. The Communications and Public Relations Assistant will assist the Communications Specialist in coordinating all event management activities and support all learning events (journalist breakfasts, study tours, etc.) She/he will work with the Communications Specialist to ensure all team members adhere to the project’s Branding Implementation Plan and Marking Plan. The Communications and Public Relations Assistant will report to the Communications Specialist, all activities will be delegated by the Communications Specialist in close consultation with the Chief of Party (COP) and/or Deputy Chief of Party (DCOP).